Archive for September, 2008
Rustic furniture is about to reach its prime season. Are you ready?
As designers and retailers, you couldn’t ask for a better time to offer rustic furniture to your clients. As the seasons change your potential clients begin moving their attention indoors which opens up a world of opportunities for you. Take these scenarios for example:
Hosting Her First Thanksgiving
All across America there are women who are preparing for their first year of hosting the family Thanksgiving meal. As the holiday draws nearer she begins realizing that she wants to update her home and impress all of her guests, especially her mother-in-law. The more she looks around the more she notices that she truly needs more furniture. She needs a larger table for family and friends to gather around. She needs to update her guest rooms for all of the company that will be coming. Finally she needs to create a cozy area on the front porch with rustic rocking chairs and benches to welcome her guests when they arrive. Her mind is now racing with new ideas and her search is on. When she steps into your store will you be ready?
Recreating Her Rustic Retreat
As the seasons change and winter begins to sneak in, people throughout the country begin making plans for holiday vacations. The family packs their bags and then they are off to their mountain retreat for a week of skiing and relaxation. When the family arrives they dump everything off in the entryway and head out to the snow. After the mother picks everything up and distributes the suitcases to their appropriate rooms she begins touring her home. The more she looks around the more she realizes she wants to update her retreat. She wants to increase the rustic feel with one-of-a-kind pieces. She wants to capture her personality within her home’s décor. So, while the kids make a snowman, she heads out to shop. When she enters your store is she will you be ready?
Either way you look at it, rustic furniture will be getting a lot of attention this season and the opportunities for you are endless. Take a look around your showroom this afternoon and make sure you are prepared. What are you currently showcasing in your store? Are dining tables and chairs a central focus in your layout? Are you offering smaller items such as end tables? What about bedroom furniture? Walk through your showroom as if you were one of the clients mentioned above, and then ask yourself if you would make a purchase at this store.
AdenWorks is here to help you along the way. We offer a variety of furniture for every room of the home. Our goal is to help you sell more rustic furniture. Take some time to visit our website at www.AdenWorks.com to view our full line of furniture. Please let us know if we can help you in any way.