As the seasons change rustic furniture is beginning to capture a lot of attention. Are you to give them a hands-on experience?
Often times I walk potential clients through our permanent showroom at the Dallas Market Center and our warehouse facilities introducing them to our furniture. I can’t tell you the number of people who have told me, “Photographs don’t do any justice to this rustic furniture!”
It’s at that point that I wish every single one of you could stop by and physically see and touch our furniture. Experiencing the furniture for yourself opens up a whole new world of possibilities.
You see, our teak furniture is unlike any other. Not only is it handmade, but it is constructed from recycled teak wood from days gone by. The eco-friendly furniture is made from old farm implements including antique wagon wheels, old hubs, plow handles, rugged fence posts, ox yokes, feeding troughs, well buckets, and sides of old barns, just to name a few. (I bet just by this short description, I have your attention.)
Now picture this. It’s a quarter to eleven and in walks a middle aged couple. They are searching for a rustic dining table for four. You walk them over to your rustic teak furniture and introduce them to your wagon wheel tables. You begin by telling them all about teak wood’s qualities such as:
Teak does not rot.
Teak is water resistant.
Teak is weather resistant.
Teak can be used indoors and outdoors.
Bugs do not like teak.
Then you go into further detail about the farm implements used to create these handcrafted tables, pointing to each as you go. While you are describing these antique artifacts your client runs their hands over the old hub and the iron rimmed wagon wheel table top.
At this point the potential buyer is picturing the Bluffdale Table as the central focus to their newly remodeled kitchen. The couple then asks if you offer more kitchen furniture from this line. You are then able to use AdenWorks CD catalog to show them a variety of pieces all constructed from the same beautiful wood.
You see in the end, buying furniture is a big deal to people. Furniture helps describe a person’s personality and creativity. Allowing people to come into your store and see and touch AdenWorks furniture will help you sell more rustic teak.
We want to help you redefine rustic living this holiday season. Let your clients experience these handcrafted works of art for themselves.
If you are ever in the area I would love to visit with you and walk you through our showroom and/or warehouse facilities. Feel free to email or call me so that I can be sure to be here when you arrive.
Rustic furniture is about to reach its prime season. Are you ready?
As designers and retailers, you couldn’t ask for a better time to offer rustic furniture to your clients. As the seasons change your potential clients begin moving their attention indoors which opens up a world of opportunities for you. Take these scenarios for example:
Hosting Her First Thanksgiving
All across America there are women who are preparing for their first year of hosting the family Thanksgiving meal. As the holiday draws nearer she begins realizing that she wants to update her home and impress all of her guests, especially her mother-in-law. The more she looks around the more she notices that she truly needs more furniture. She needs a larger table for family and friends to gather around. She needs to update her guest rooms for all of the company that will be coming. Finally she needs to create a cozy area on the front porch with rustic rocking chairs and benches to welcome her guests when they arrive. Her mind is now racing with new ideas and her search is on. When she steps into your store will you be ready?
Recreating Her Rustic Retreat
As the seasons change and winter begins to sneak in, people throughout the country begin making plans for holiday vacations. The family packs their bags and then they are off to their mountain retreat for a week of skiing and relaxation. When the family arrives they dump everything off in the entryway and head out to the snow. After the mother picks everything up and distributes the suitcases to their appropriate rooms she begins touring her home. The more she looks around the more she realizes she wants to update her retreat. She wants to increase the rustic feel with one-of-a-kind pieces. She wants to capture her personality within her home’s décor. So, while the kids make a snowman, she heads out to shop. When she enters your store is she will you be ready?
Either way you look at it, rustic furniture will be getting a lot of attention this season and the opportunities for you are endless. Take a look around your showroom this afternoon and make sure you are prepared. What are you currently showcasing in your store? Are dining tables and chairs a central focus in your layout? Are you offering smaller items such as end tables? What about bedroom furniture? Walk through your showroom as if you were one of the clients mentioned above, and then ask yourself if you would make a purchase at this store.
AdenWorks is here to help you along the way. We offer a variety of furniture for every room of the home. Our goal is to help you sell more rustic furniture. Take some time to visit our website at www.AdenWorks.com to view our full line of furniture. Please let us know if we can help you in any way.

AdenWorks would like to say a special thanks to all of our
wonderful customers just like you! We seek to serve you and meet
all of your rustic furniture needs.
We would love to see what you have done with AdenWorks furniture
this spring and summer. Email us pictures at Sales@AdenWorks.com
We hope you are all enjoying your summer and taking time to
spend with friends and family.
Happy Summer,
Aynsley.
The spring and summer months are by far the best seasons for outdoor furniture sales. Everyone is searching for that perfect rustic bench, rustic chair, rustic swing or rustic lounger that will give their outdoor living space a fresh and new look. I hope that the spring and summer seasons have brought you a lot of success in the outdoor living department.
As you know, AdenWorks teak furniture is the perfect compliment for outdoor living spaces. Teak wood is one of the most popular choices for wood furniture due to many factors. First of all, teak wood is very sturdy in various types of climates. The wood produces its own natural oils and is high in natural rubber, which wards off pesty bugs. Another positive aspect about the natural rubber produced by teak wood is that is allows for the furniture to be waterproof as well. Obviously these reasons clearly show why teak is such a popular choice for outdoor furniture. A type of wood furniture that can handle rain, snow, and sun, repels bugs and is waterproof speaks for itself.
I am sure that all of you who sold AdenWorks rustic teak furniture found it to be quite successful. After all, our goal is to help you sell lots of rustic furniture. Well, now the seasons are getting ready to change. Of course, here in Texas the temperatures aren’t going anywhere, but people are beginning to get a jump start on the fall.
With that in mind, you may want to double check with yourself to see if you are ready for the next holiday season. If you visit any of the big stores, you will find Halloween and Thanksgiving decorations out and we all know it won’t be long until Christmas trees start popping up everywhere.
Some people think this type of marketing it a bit rushed. People don’t get to fully enjoy seasons, holidays, etc because everyone is rushing off to the next big event. However, the stores are trying to stay ahead of the crowds in order to sell more product. So, with that being said, are you ready for fall?
When I think of the transitions between the seasons, I think of the family moving indoors for evening meals, cozy nights with loved ones, and spending time with the family. As the seasons begin to change, people start to think about the upcoming holidays. Do they have enough space to invite the family over to their home this holiday season? Are there enough beds? Do I have enough chairs? The questions can go on and on and on.
So as you are preparing to transition from outdoor to indoor furniture, double check yourself. Are you offering a variety of tables? Do you have enough different styled chairs to appeal to your customers? How about beds? Are you carrying enough? All of us know the stress of having family for the holidays. We all know the questions because we have all asked ourselves. So, really this is a friendly reminder for all of us. Make sure you are offering what the client needs, and staying ahead of the times.
As always we are here to supply you with the best rustic furniture. We offer various styles of furniture within each category: chairs, benches, tables, coffee tables, swings, bars, barstools, accessories, and lighting.
During June 18 – 24, you will be able to increase your sales numbers by expanding your line. The Dallas Market is right around the corner and as always we are excited! The Dallas Market is a great place to see the latest trends as well as discover new items to offer your clients. You will see 1000’s of products, which will easily jumpstart those creative juices.
AdenWorks has eagerly been preparing for the upcoming Dallas Market June 18 – 24. Our showroom is filled with best sellers, brand new items, The Aynsley Collection, and some of our favorite rustic furniture. Seeing the furniture in person makes all of the difference. Many clients often tell us that the web does not do justice to our furniture.
During market not only do you get the chance to view a wide variety of rustic, lodge, western, and rustic contemporary furniture in person, we have the priviledge of meeting you. In my opinion that is what makes the shows so great.
Be sure to stop by and see AdenWorks this market. We are located on the 6th Floor in the Outdoor Living Showroom (615-502). This showroom is located directly beside the elevators and escalators. I will be working a lot of the show, and I cannot wait to meet you! See you in a few weeks.


Well, summer is almost here and the weather is letting us know it. Here at AdenWorks we fondly refer to our offices and warehousing as Teak City! Teak City is a great place to be, and I can tell you we all love it here, but when the summer time comes look out! I am sure you have heard, Texas is one very hot place to be. But, Teak City must go on. Rustic Furniture must be designed, our one-of-a kind stain must be applied, and shipments must go out for all of our wonderful customers.
Speaking of our wonderful customers as well as to those of you who are considering AdenWorks rustic furniture, I hope you all had a wonderful Memorial weekend celebrating all of the men and women who have given their lives to providing us with a free country! I truly thank God for these brave souls. Hopefully you spent a lot of time with family and friends, and maybe even did a little BBQ.
This past weekend was a great time to spend with loved ones. Here in Texas we had pretty good weather so every time I went outside I could smell the tempting scents from the grill. At one point I had almost made up my mind that I would just let my nose lead me to some random person’s backyard just so I could participate in the feasting of burgers and ribs. (Better judgment soon kicked in.)
It is the weekends like this past one that make life so special and fond. Spending time with family and eating meals on the back porch. It just reminded me again of how our teak furniture truly can enhance family parties. It reminded me again of you as the retailers and designers who are truly seeking out furniture that is useful to your clients.
Well, there are many more cookouts to be had this summer time and many pool parties to come. So, be sure that your clients are ready by providing them with many different choices of rustic tables, rustic chairs, rustic loungers and other rustic outdoor furniture. After all, it is great to sit back and realize that the furniture which was purchased from your store, or incorporated in your design allowed many families to enjoy this past Memorial weekend together.
This spring and summer show your clients that there is hope for outdoor living spaces! Outdoor living is getting all the attention these days, forcing vendors to consistently provide new and exciting pieces for their clients’ backyards, lake houses, beach homes, and mountain retreats. Here at AdenWorks we are trying to provide you with rustic teak furniture that has new looks, new pieces and new ideas for you to provide for your clients.
People across the world are becoming more and more attracted to the great outdoors and its preservation. Mother Nature is getting a lot of attention right now, and it is well deserved. Due to all of the attention nature is receiving, people are beginning to take time to observe the true beauty and wonderful our world possesses. And now that it is springtime people want to spend all of their time outside enjoying the weather.
I have spoken about this in the past few blogs. I feel that it is such a critical point I wanted to spend some time today discussing it further. Most people want the inside of their home to be absolutely beautiful. The home speaks loudly about the person or family living there. It is a blank canvas where people can fully express themselves.
I was working recently with a photographer on a home shoot. We walked in and were overwhelmed by the beauty, style and sophistication of this home. We felt like we were at some luxury resort. Each room had been given acute detail in every element. We went around creating stunning pictures of this exquisite home.
However, then it came to the backyard shoot. We left the stunning home and entered their backyard complete with pool, fountains, fire pit lounge and two grilling stations. You would assume that with a house as beautiful as it was, the backyard would be equally stunning. Unfortunately, the backyard lacked the style, sophistication and uniqueness of the home. Instead the backyard was covered with tables, chairs and benches lacking character and flair. The inside of the home was filled with the personality of the family, but the outdoors looked like something you would see in an everyday garden magazine.
This morning I was thinking about the home and I realized why the backyard was so disappointing. The designer had put all the effort into the inside of the home and no effort on the outside of the home. So we went from exquisite to average. It was as if the outdoor furniture was an afterthought and unimportant. It was obvious that the homeowners had a lot of style and personality but their reflection was lost once you entered the backyard.
I believe that the home, in its entirety, should reflect the person, couple, or family, and I am sure that you as retailers and designers hold the same philosophy. If we didn’t we wouldn’t be offering furniture for both indoor and outdoor living spaces. So hopefully you will focus this spring and summer time on providing your clients with outdoor furniture that truly speaks to their character. You want to create an atmosphere where people are connected to particular pieces and styles. You want to offer unique, one-of-a-kind pieces. You want to present them with a new outlook on outdoor living and show them that their indoor spaces and backyard can intertwine through creative design.
As a designer, my goal is to create pieces that will appeal to your customers. Here at AdenWorks our hope is to reach your needs when it comes to rustic furniture. We want to consistently provide sturdy, eco-friendly, handmade, indoor and outdoor furniture that you can rely on.

Spring is here and if you have been keeping up with the latest trends, you know that Outdoor Living is getting all of the attention. You will also know that rustic furniture growing in popularity across the US. People are adding rustic furniture to their western barns, western farms, western retreats, rustic lodges, rustic cabins, rustic lake houses, rustic beach houses and rustic homes. Rustic furniture is one of the most popular styles.
As a designer of wholesale furniture, my goal is to consistently provide you with furniture that your clients have been dreaming of. I want to help make your job easier by providing you with designs that are sure to reach your market. If you visit AdenWorks right now, you will see that we are fully focused on the outdoors. All of the images revolve around nature and our monthly specials revolve around outdoor living whether that is garden furniture, poolside furniture, rustic tables, rustic bars and barstools, or benches and swings. We want to be your provider of rustic teak furniture.
People are transforming their first, second and third homes to incorporate rustic. People may add one stunning piece of rustic furniture to stand out in their home, or they may recreate their entire living spaces with rustic furniture. Any way you look at; the attention that rustic furniture is receiving is a great thing for you!
The last two posts I have been talking about spring cleaning and the mindset of your clients. Each of these issues are beneficial because people are on the lookout for a new look to their home. As the designer or retailer you know that it is important to think like your clients would. This is a simple concept, but sometimes we all forget the obvious. Stop for a moment and step into your clients shoes. Look at life from their perspective. What are they looking for? What can they afford? And, what do they need? If you can take time to evaluate these questions you will be more productive.
With spring in the air, everyone is focused on the beauty of the outdoors. With this in mind, take a moment to look around your store. How much of your showroom floor is dedicated to outdoor living? Have you incorporated a lot of greenery and floral arrangements to create a spring atmosphere? Are you offering what your clients are looking for?
Take some time today to think through some of these questions and look through your showroom floor. Make them most of this Spring by staying on top of the latest trends and desires.
Happy Spring and Good Luck!

Now that I have you seated for a moment let me take you to a place that we all crave this time of year. You have just made it home from work. Perhaps you wrestled with traffic or maybe you made it home with ease. Either way, the work day is finished and relaxation beckons.
So, off you go, with a beverage of your choice, to your favorite spot in the great outdoors, perhaps your garden, back porch, pool side or backyard. Flowers surround you with a beautiful scent while bumble bees hum. You prop your feet up, close your eyes and soak in the setting sun.
So are you relaxed now? At this point I am trying to figure out a way to escape to a peaceful afternoon myself.
Now think of your clients and the potential ones right around the corner. They too are looking for the same type of relaxation. Even better, they are looking for rustic, western, lodge and rustic contemporary furniture to create their personal oasis which you just so happen to sell.
AdenWorks goal is to provide you with furniture that you can move quickly. We hope to always offer you a variety of choices, styles, sizes and designs so that you can consistently offer your clients what they want. This month we are obviously focusing on Outdoor Living Furniture since the weather is perfect right now.
Be sure to visit www.AdenWorks.com to view all of our outdoor living furniture from tables, benches, swings, bars, barstools, and more. All of our pieces, with exception the the Aynsley Collection, are for indoor and outdoor use. So help your clients see the potential in their Outdoor Living Spaces.
I hope this information helps you out as you push Outdoor Living. Please feel free to contact me anytime with questions, suggestions or opinions.

Well April has come and is now almost gone, so spring is officially here. So, your customers have one thing on their minds right now… Spring Cleaning. Now, I am going to bet that most people reading this blog aren’t disinfectant and cleaning supplies businesses. Nope, most of you are designing a rustic retreat or trying to promote your rustic furniture store. Either way, that puts us all in the same boat – desiring to successfully promote rustic furniture, more specifically, eco-friendly rustic teak furniture.
Spring Cleaning… What a concept.
If you are like me, the idea of spring cleaning is exhilarating to the point where my family things I am just plain weird. (Then again, you probably aren’t like me.)
Then there are those of you who take on the cleaning because you have too.
And then finally, there are those of you who simply enjoy spring’s coming and going without a single thought of cleaning. So, in the end we all fall into one of these categories when it comes to spring cleaning.
But let’s talk about where you come in as a dealer whether retail, commercial or designer. The idea of spring cleaning can work to your advantage if you know how to attract the buyer. Of course your store isn’t full of various types of bleaches and cleaners but you do offer something that they want and may not realize until they overhaul their home.
Once people have begun and completed spring cleaning they begin to realize how much potential their home and outdoor living spaces have to offer. Before they attempted to tackle the house, it was cramped and a mess. But now it is pristine, and well, frankly in need of something new.
And that’s where you come in to the picture.







